Create a competitor-brief Play

Use this when sellers repeatedly need a comparison for a buyer. Keep your product description current in What we know, then ask Claude:

Guide diagramA reusable comparison method
You provideCompetitor + questionWhat the buyer needs to know
PlayCompetitor brief
Example result structureBuyer comparison
  • Differences with sources
  • Dates and unknowns
  • Questions for the buyer
Ask Claude
Create a GrowthBricks Play called Competitor brief. Each time, I'll give you the competitor and buyer's question.

Compare our product with the competitor using current sources. Return a short comparison, source dates, unknowns and three questions to ask the buyer. Do not invent prices or customer proof.

Run only when asked. Do not change the CRM, send messages or measure sales outcomes. Check existing Plays first, then save a draft for review.

Review, then try it

Open Claude's draft link and check the method. Someone with Reviews knowledge permission activates it.

Use Run in your agent to try one question, such as “Can our sales team use it without IT help?” Open the saved result's sources before using the comparison. Fresh public information needs web research access.

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